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The Korea Herald
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THE INVESTOR
March 29, 2024

Samsung

Samsung named most preferred brand in Russia

  • PUBLISHED :December 14, 2018 - 10:10
  • UPDATED :December 14, 2018 - 10:10
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[THE INVESTOR] Samsung Electronics has been named the most loved brand in Russia for the eighth year in a row, a market researcher said on Dec. 14.

In the survey carried out by Russia’s Online Market Intelligence, Samsung garnered 18.3 percent of support from 1,500 respondents living in the country’s cities with over 1 million people.


Germany’s fashion brand Adidas followed with 11.1 percent, with US-based Nike placing third at 9.6 percent.

The Korean tech giant’s archrival Apple came in at the fourth spot with 9.6 percent and Japanese tech giant Sony trailed at 7.2 percent.

LG Electronics won 4.6 percent for eighth place, falling a notch from last year.

Samsung has been at the top of the pile in the survey among leading businesses since 2011.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

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