[THE INVESTOR] Korean massage chair maker Bodyfriend on Jan. 7 launched a new model HighKey, which mainly targets 8 to 19 year old kids who are around 120 to 170 centimeters tall.
“We aim to sell 1 million units globally by setting Highkey as our main export item,” Bodyfriend CEO Park Sang-hyun said during a press conference.
The company emphasized that one of its main features can help kids to become taller through massaging and stimulating their growth plate. It is currently conducting an experiment that compares two different user groups -- one that has no experience using massage devices and another with experience using Highkey -- to prove its effectiveness scientifically. It will take about a year to see some results from the experiment.
Moreover, it has also applied its brain massaging technology -- which Bodyfriend introduced two months ago -- to the new model. The massage chair maker expects it will improve the learning ability of children through releasing binaural beats that relieve fatigue.
The new model is priced at around 3.82 million won.
Park added that the company will continue to launch new innovative models by further strengthening its research and development division.
Bodyfriend is currently exhibiting two flagship models -- HighKey and Lamborghini-themed chair -- at the world’s biggest consumer technologies tradeshow CES 2019 in Las Vegas.
By Song Seung-hyun (email@example.com)