April 20, 2024

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Rolls-Royce Motor Cars, the luxury car brand under the BMW Group, said on Feb. 20 that it has expanded its showroom in Seoul on increased sales in Korea.

The Goodwood-based carmaker has two showrooms in Asia‘s fourth-biggest economy -- one in Seoul and the other in Busan, 453 kilometers south of Seoul.

The carmaker opened the Rolls-Royce Motor Cars Seoul Cheongdam Boutique, an upgraded and sophisticated showroom, to offer a “tailor-made experience” to customers.

In 2018, Rolls-Royce sold 123 models in Korea, up 43 percent from 86 a year earlier.

“Last year, the Korean market grew at one of the fastest rates worldwide for us, and this landmark occasion reflects not only Rolls-Royce’s position as the leading luxury house in the business of cars, but also Seoul‘s position as a leader in the global luxury arena,” Rolls-Royce Motor Cars CEO Torsten Muller-Otvos said in a statement.

Rolls-Royce began to sell its vehicles in Korea 15 years ago. Its current lineup includes the Phantom, Ghost, Wraith, Dawn and Cullinan.

By Ram Garikipati and newswires (ram@heraldcorp.com)