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THE INVESTOR
May 25, 2019
Big Reunion

LG

LG reveals new OLED TV lineup

  • PUBLISHED :March 06, 2019 - 14:00
  • UPDATED :March 06, 2019 - 14:00
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LG Electronics on March 6 unveiled its latest OLED television lineup with improved artificial intelligence capability for better display and sound.

The Korean tech giant introduced its 2019 OLED TV equipped with a second-generation deep-learning sensor, a clear display and an advanced sound system.


The so-called Alpha 9 processor, which studied over 1 million contents to improve quality of display and sound, analyzes the original content to eliminate noise and deliver the optimal color and brightness, the company said.

The new OLED TV automatically recognizes the ambient environment to adjust the high dynamic range HDR and packs a 5.1-channel audio sound bar.

“The second generation AI greatly improved machine learning capability to deliver a more vivid color and sound and it is also open to other platforms by Google and Amazon,” Brian Kwon, the head of LG’s home appliance division, said in a press briefing.

The lineup comes in three sizes and is priced from 2.7 million (US$2,400) to 18 million won, about 30 percent lower than the price of the previous year’s lineup. The products will hit shelves later this month.

LG also introduced its premium LCD TV, Super Ultra HD TV, made of its nano cell and full array local dimming display technology to realize better dimming and brightness.

The 4K TV has the second-generation AI processor for enhanced image quality, sound and voice recognition functions.

Super Ultra HD TV, which comes in three sizes, is priced from 1.7 million to 5.5 million in the local market, the company said.

LG said it plans to release its first rollable TV and 8K OLED TV in the local market in the latter half of this year to target the premium market.

By Ram Garikipati and newswires (ram@heraldcorp.com)

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