April 20, 2024

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LG Electronics said on March 6 that it would release a series of premium OLED TV products -- including rollable and 8K TVs -- in Korea during the latter half of this year to cement its leadership in the high-end segment.

The electronics giant first showcased its rollable TV and 8K OLED TV in January at the CES trade show, drawing praise from the media and consumers.

The 65-inch rollable TV, dubbed the LG Signature OLED TV R, is fitted with a base station where a screen rolls up and down with the push of a button on a remote control. The transformable TV has received kudos for its advanced display technology and a unique design that improves space efficiency.

The exact price of the super-high-end TV has not been announced, but it will reportedly be between 40 million won (US$35,426) and 100 million won.

“LG is in talks with retailers over the pricing, and will soon unveil the details of the rollable product,” said Kwon Bong-suk, the head of LG’s home appliance unit, at a press conference on the day it introduced its new OLED and UHD TV lineups.

“The firm will target some global markets, including the US and Europe, first in an initial stage,” he added.

The 8K OLED TV will be the largest OLED TV on the market with an 88-inch screen. An 8K display has some 33 million self-luminous pixels, four times more than a 4K display, meaning it is four times clearer and crisper.

Among other features, a new artificial intelligence processor that improves resolution and optimizes contrast by analyzing original images will add to the appeal of the OLED TVs. Nine OLED TV models, with display sizes ranging from 55 to 77 inches, will start going on sale this month. The prices will range from 2.7 million won to 18 million won.

By Kim Young-won (wone0102@heraldcorp.com)