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THE INVESTOR
December 12, 2019
Big Reunion

Automobiles

British Embassy to help promote UK-made EVs in S. Korea

  • PUBLISHED :March 18, 2019 - 14:53
  • UPDATED :March 18, 2019 - 14:53
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The British Embassy in Seoul said on March 18 it will help carmaker Jaguar Land Rover’s promotion of its all-electric vehicle in South Korea amid rising demand for environmentally friendly cars.

It has kicked off a five-day “Green is Great” campaign in order to highlight areas of cooperation in the low-carbon sector between Britain and Korea, British Ambassador Simon Smith said in a press conference.

“In the coming years, electric, autonomous and zero-emission vehicles will not only transform the way we travel, they will also clean up our air. How we accelerate the transition to zero-emission vehicles -- and ensure cleaner air for all our people -- is then one of the most pressing issues in modern transport,” he said.
  
The I-PACE, Jaguar’s first all-electric sport utility vehicle, will appear at a local automobile sports association, an autonomous driving test site named K-City, and a local future car exhibition before it moves to the Kintex exhibition hall in Ilsan, just north of Seoul, to be displayed at the Seoul International Motor Show due to open from March 28 and run through April 7.

The British company, owned by Indian carmaker Tata Motors, said it plans to launch the I-PACE pure electric SUV in the Korean market as early as in late March when the Korean government is expected to approve the sale of the emission-free car.

By Ram Garikipati and newswires (ram@heraldcorp.com)

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