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THE INVESTOR
July 18, 2019
Big Reunion

Retail & Consumer

CheongKwangJang launches new red ginseng brand

  • PUBLISHED :April 21, 2019 - 14:42
  • UPDATED :April 21, 2019 - 14:49
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With growing consumer interest in healthy super food and enhancing immunity levels, South Korean red ginseng product maker CheongKwanJang has launched a special edition of Korean Red Ginseng Extract Everytime -- a 6-year-old Korean red ginseng extract that comes in a portable stick-type pouch. 


CheongKwanJang’s Korean Red Ginseng Extract Everytime Blossom edition. CheongKwanJang



With the spring season in full bloom, the company said it has launched a cherry blossom-motivated package edition called Everytime Blossom, which comprises 100 stick-type pouches in two tin containers.

“In the past men were the major customers of our red ginseng products for health, but a growing number of females are now leading the red ginseng sales with demands for a wider variety growing,” said a company official.

CheongKwanJang has been expanding its portfolio of red ginseng-based businesses by launching premium cosmetics brand Donginbi -- a brand exclusive for women.

By Kim Da-sol / The Korea Herald (ddd@heraldcorp.com)

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