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THE INVESTOR
May 19, 2019
Big Reunion

Startups & Investors

ONDO Store to help K-fashion brands enter SE Asia

  • PUBLISHED :April 29, 2019 - 15:19
  • UPDATED :April 29, 2019 - 15:19
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ONDO Store, a Singapore-based one-stop-shop marketplace platform, was launched last week to stimulate the entry of South Korean fashion brands in Southeast Asia, its operator said on April 29.

Through the platform, fashion brands will be offered localized legal and accounting advices, as well as local networks for sales, marketing, logistics and customer services, among others.

ONDO Store will also capitalize on the operator’s capability to offer localized shopping experience to millennials in Southeast Asia and leverage the power of social network influencers. 


Courtesy of ONDO


The company said it is pinning high hopes on the fast-changing lifestyle trends in the region over the next 10 years, while targeting some 300 million customers.

The Southeast Asian market is increasingly becoming an attraction for Korean fashion brands, because of “positive perceptions of local fashion brands and accessibility -- geography-wise and cost-wise,” Kim Hyun-jung, director and co-founder of Ondo, said in a statement.

ONDO also said it will open pop-up stores in Singapore from May 19-26.

Founded in December 2018, the firm has been through a venture building program from Singapore-based accelerator Accrete Innovation.

By Son Ji-hyoung (consnow@heraldcorp.com)

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