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THE INVESTOR
June 20, 2019
Big Reunion

Retail & Consumer

Cafe24 joins hand with TikTok

  • PUBLISHED :May 27, 2019 - 16:12
  • UPDATED :May 27, 2019 - 17:27
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South Korea’s leading e-commerce platform cafe24 announced on May 27 that it has signed a partnership deal with short video mobile app TikTok.

TikTok is a popular video platform which allows users to create and share 15-second videos. The service is currently available in 150 different countries, including Korea, China, and the US. In the first quarter of 2018, TikTok surpassed YouTube to become the most downloaded app on the Apple App Store, according to market intelligence firm Sensor Tower.




“Video platforms are becoming a major channel through which people consume various contents,” cafe24 CEO Lee Jaesuk said in a statement. “Cafe24 will continue to strengthen services for our e-commerce stores so that they can growth their business with the ongoing video commerce trend.”

According to the e-commerce company, it is planning to advertise e-commerce stores on cafe24’s platform through TikTok, so that users can expand their presence further globally.

“For now, we only have a plan to cooperate with TikTok and use its platform as our marketing channel. We do not have any detailed plans yet,” a cafe24 spokesperson added.

Meanwhile, cafe24 also provides an integrated service for marketing on other key global platforms, including Facebook and Google.

By Song Seung-hyun (ssh@heraldcorp.com)

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