The operator of popular messenger service Line has unveiled a concept called “Life on Line” to promote the vision of life infrastructure.
The Tokyo-listed company Line Corp. introduced the idea at Line Conference 2019 held in Japan on June 27. Life infrastructure is aimed at leveraging lifestyle innovations to improve the quality of life of users. To support this vision, the company revealed its three core strategies of ‘Offline,’ ‘Fintech’ and ‘AI.’
“By expanding the Line app beyond the online realm and into the offline realm to create a hub for both, the company intends to make the lives of its user even more convenient and comfortable,” the company said.
Line, which is highly popular in Japan, Taiwan and Thailand, also said it aims to create Line Pay service, which has 48 million users across Japan, Taiwan, and Thailand, into Asia’s biggest mobile payments platform and continue investments and partnerships.
In addition, the company plans to add Line Securities in fall this year and personal loan service Line Pocket Money this summer as part of its fintech push. It also announced Life Score, a proprietary AI-driven scoring service.
The company said AI will enhance many services including voice assistant Clova and Line Car Navigator to be launched in September.
By Park Ga-young (email@example.com)