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THE INVESTOR
September 21, 2019
Big Reunion

Startups & Investors

Toy’s Myth signs MOU with Thai company at Start-Up Seoul

  • PUBLISHED :September 06, 2019 - 17:29
  • UPDATED :September 06, 2019 - 18:21
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Korean smart scanner producing startup Toy’s Myth on Sept. 6 signed a memorandum of understanding with Computer Union, an IT affiliate of Thai’s public company Saha Union at the Start-up Seoul: Tech-Rise 2019.

Toy’s Myth is a business-to-business platform that sells smart scanners which use big data and internet of things technology. The scanner can analyze the surrounding environment and provide information, including the number of visitors, amount of time they stay and degree of air pollution.


Computer Union Deputy Managing Director Thamrongsak Sirivuttinun and Toy’s Myth CEO Seo Hyung-jun
Start-Up Seoul 2019



“We aim to provide our service in places like coffee shops and subways in Thailand through this MOU,” Toy’s Myth CEO Seo Hyung-jun said.

On the same day, the company also signed a partnership deal with Thai company WinWon, which will be responsible for the Korean company’s future distribution business in Thailand. The firm hopes to sign a partnership deal with Saha Union before the end of this month.

The Korean startup first aims to provide Transport Analytics and Robert Solution smart scanner at subway stations in Bangkok, Thailand.

The two companies added that they also hopes to cooperate further in the future to install Toy’s Myth’s other two smart scanner products -- Customer Analytics & Report Solution and Smart City Solution in Thailand.

“Our system finished its test run in Korea. We expect it can be applied to public areas overseas,” Toy’s Myth official Park Jun-ho told The Investor. Its service was first tested in the highway rest area of Dukpyeong in Gyeonggi Province. As part of the Seoul government’s “Testbed Seoul” project, it successfully expanded its service in subway line 5 and Gunja Subway Station here.

By Song Seung-hyun (ssh@heraldcorp.com)

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