April 19, 2024

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Samsung Electronics said on Sept. 23 that it has sold 5.4 million units of QLED TVs since 2017, claiming that consumers have chosen its high-end TV lineup over other products of rivals thanks to its technical superiority.

“The surface of the all our QLED TVs sold in the first half this year reaches 5,478 square kilometers, which is almost double the size of the Yeouido area in Seoul,” wrote Samsung in a press release.

It also claimed the company has been ruling the global TV market with its QLED TV models.

Citing a report of global research firm IHS, Samsung said it accounted for 31.5 percent of the global TV market in the second quarter while taking 53.9 percent in the segment for 75-inch or larger TVs.

The tech giant said that it sold 2.12 million QLED TVs in the first half, and that some 3 million units are forecast to be sold in the second half.

Unveiling the sales figures is a rare move for the tech giant that usually keeps mum on numbers. It is widely thought to be aimed at taking the upper hand in the competition with crosstown rival LG Electronics in the still-fledgling 8K TV segment.

Since the IFA electronics trade show that was held earlier this month in Berlin, the two TV manufacturers have been butting heads over leadership in the 8K TV sector.

LG claims that Samsung is deceiving consumers with TVs that do not meet the international 8K TV standards. It says what Samsung calls an 8K QLED TV, whose contrast modulation stands at a mere 12 percent, does not deserve the 8K label.

Contrast modulation, or CM, shows how well a screen can distinguish white and black lines -- the higher the percentage, the better the resolution. The CM level of LG’s all 8K TV models, including those based on OLED and LCD, reaches 90 percent. Independent organization International Committee for Display Metrology suggests that the real 8K should score at least a CM level of 50 percent.

Samsung says the CM standard, first announced in 1927, is somewhat outdated and new rules for 8K TVs, which can take various other features into account, are necessary.

By Kim Young-won (wone0102@heraldcorp.com)