April 20, 2024

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Lotte Duty Free announced on Sept. 26 that it has signed a memorandum of understanding with the country’s leading messenger app operator Kakao to strengthen its marketing.

“Through this MOU with Kakao, we will be able to provide more convenient and customized services to our customers,” Lotte Duty Free CEO Lee Gab said in a statement. 

“We will continue to apply new digital technology to strengthen our omnichannel marketing.”

According to the company, it has decided to enhance its omnichannel marketing as it can combine online services with offline benefits to enhance consumers’ brand experience.

Kakao Vice President Shin Seok-chul also added that the messenger app operator is planning to provide diverse business solutions, including Chatbots.

In June, Lotte Duty Free started working with Kakao and started a linkage service which makes its users who have a KakaoTalk account sign up for Lotte Duty Free’s online shop easier. The two companies agreed that as their first project together, they will provide this at its offline stores by the end of this year.

Meanwhile, the Korean retail conglomerate also added that has been focusing on strengthening its online service lately and recently opened the online traveling contents providing platform TripTalk.

By Song Seung-hyun (ssh@heraldcorp.com)