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THE INVESTOR
December 09, 2019
Big Reunion

Retail & Consumer

LF opens new Hazzys outlet in Ho Chi Minh

  • PUBLISHED :November 20, 2019 - 16:01
  • UPDATED :November 20, 2019 - 16:01
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South Korean fashion giant LF announced on Nov. 19 that it has opened an additional Hazzys outlet in Vietnam.

The new 130-square-meter outlet is located on the second floor of the Diamond Plaza Department Store in Ho Chi Minh City, its fourth in Vietnam.




The company explained that the new store carries all different items including casual clothing, golf apparels and accessories for both men and women.

The demand for premium casual clothing is increasing in the Vietnamese market. We are hoping to meet that demand and decide to expand to Ho Chi Minh,” LF Vice President Kim Sang-gyun said in a statement. The company entered the Vietnamese market in November 2017 and currently has three outlets in Hanoi. The company noted that it is also planning to open five more outlets in Ho Chi Minh by the end of 2021 to aggressively expand in the market.

According to the German market analysis firm Statistics Portal, the Vietnamese fashion market is expected to grow an average of 22.5 percent till 2022.

Kim also added that Hazzys is aiming to expand its presence in other Southeast Asian markets like Thailand, Indonesia and Malaysia.

By Song Seung-hyun (ssh@heraldcorp.com)

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