[THE INVESTOR] It is too early to write off Com2uS’ “Skylanders: Ring of Heroes” as a letdown, said BNK Investment and Securities on Dec. 19 maintaining a “buy” recommendation and 200,000 won (US$177.84) target price.
The much-anticipated mobile game has been released in Canada, Australia and New Zealand and is between the top 10 and 50 by downloads being approximately 200th by revenue, It is gradually gaining in the Android market but is still is sluggish on Apple’s App store, said analyst Lee Gyeong-il.
The game maker is planning to invest more in marketing from early next month and is considering adding more charging factors such as package items to the initial service. It has rolled out the game in several countries before tackling the main US and European markets so that it could correct and adjust potential issues. The outcome so far is not enough to determine the success of the game, said the analyst.
By Hwang You-mee (email@example.com)