September 17, 2024

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South Korean cosmetics company Mediheal on Aug. 15 launched its “Love Me” sheet mask set in the US via cosmetics retailer BeautyTap. Love me is the result of a collaboration with popular boy band BTS.

“We’re beyond excited to partner with Mediheal and BTS to bring this innovative product to the US market for the first time,” BeautyTap CEO James Sun said in a statement.

The product will be available exclusively on BeautyTap’s website until Aug. 20 and is priced at $19.50.

Mediheal added that BeautyTap will set up a booth at the global K-pop events K-CON which is organized by CJ E&M, and sell Love Me products.

In South Korea, the Love Me sheet masks sold out in just three hours after its launch in May

The Korean company first announced in November last year that it will set up a unit in the US to expand its overseas presence. In July, it also launched few of its sheet mask products through another US-based retailer, Soko Glam.

Back in 2009, Mediheal was launched by L&P Cosmetic and became popular by selling its sheet masks at local health and beauty stores including Olive Young and LOHB’s. It has sold over 1.6 billion sheet masks globally.

By Song Seung-hyun (ssh@heraldcorp.com)