April 20, 2024

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Hyundai Motor on Nov. 19 launched the face-lifted Grandeur sedan in the domestic market to strengthen its lineup with competitive models.

The upgraded Grandeur comes in four versions with a 2.5-liter gasoline, a 3.3 gasoline, a 2.4 gasoline hybrid or a 3.0 liquefied petroleum injected engine, the company said in a statement. 

The Hyundai flagship sedan sells at the starting price of 33 million won ($28,000), with the price going up to 37 million won depending on options, it said.

In the past 11 days, Hyundai said it had received 32,179 preorders for the wider and longer flagship sedan.

Safety features include forward collision-avoidance assist-junction turning, highway driving assist, parking collision-avoidance assist and blind spot view monitor systems, the statement said.

Hyundai applied the FCA-JT technology for the first time to the upgraded Grandeur. It helps prevent collisions with vehicles that come in front when turning left at intersections.

Hyundai also adopted its “Sensuous Sportiness” design for the face-lifted model of the sixth-generation Grandeur that was launched in November 2016.

Sensuous Sportiness is defined by the harmony between four fundamental elements in vehicle design: proportion, architecture, styling and technology.

By Ram Garikipati and newswires (ram@heraldcorp.com)