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THE INVESTOR
July 30, 2021

Market Now

[Life, Unprepared] S. Korea’s rapid financial digitalization in eyes of seniors

  • PUBLISHED :June 21, 2021 - 17:36
  • UPDATED :June 21, 2021 - 17:36
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A senior citizen (right) talks with a bank clerk at Hana Bank’s branch in central Seoul. (Hana Bank)

This is a part of a series of articles investigating financial activities of seniors amid the rapid digitalization of the finance industry. --Ed.

Yang Kyung-soon, a 72-year-old woman living in a small neighborhood in Uiseong, North Gyeongsang Province, takes a two-hour round-trip bus journey to visit her bank. Twice a month, Yang makes the trip downtown to pay her utility bills.

She has banking service apps on her smartphone that can process the payment in a second, but she feels more comfortable paying the bills in person -- not to mention the free coffee and friendly conversation with bank clerks.

“Staff at the bank taught me how to use mobile banking services, but it still seems complicated to register personal authentication certificates on the mobile application or apply for mobile-only financial programs,” she said.

Yang is one of many among a rapidly graying population who still relies heavily on offline bank operations in South Korea, the world’s most wired country currently undergoing a massive financial digitalization.

Digital banking penetration of Asia’s fourth-largest economy is on a par with that of New Zealand at 99 percent as of 2018. It is the highest figure among advanced Asian countries, including Japan and China, which posted 77 percent and 84 percent, respectively, according to a McKinsey report titled “Asia Banking in the Digital Consumer Age.”

But for many seniors born around the time of the 1950-53 Korean War, parking their money upon recommendation by bank clerks seem to be safer then tapping yes or no buttons on mobile phones.

According to a survey conducted by the Bank of Korea in 2018, merely 6.3 percent of respondents aged over 70 had made financial transactions via commercial banks’ mobile applications in the past three months, which was far below the respective 87 percent and 76.2 percent of people in their 30s and 40s.

Subscribers aged 60 or above of the nation’s internet-only banks, including KakaoBank and K bank, accounted for 3 percent of the total users, according to Rep. Yoo Dong-soo of the ruling Democratic Party of Korea, quoting data from the two lenders.

Despite reluctance among seniors to embrace digitalization, the country’s major commercial banks shuttered scores of outposts last year as part of digital innovation plans.

The number of physical bank branches decreased by 304 to 6,405, data from the Korea Federation of Banks showed. Most of the branch closures occurred in the capital area and metropolitan cities.

A digital divide also means lack of access to profit-making information. Yoon Jeong-hwan, a 56-year-old office worker living in Gyeonggi Province, recently learned that products found only online could charge less commission fees.

“Despite digital banking services’ benefits, I normally end up resorting to face-to-face consultations with bank clerks when making important monetary decisions, especially regarding asset management,” he said. “That way I feel relieved, but I feel like I am losing the opportunity of investing in a more profitable product.”

Baby steps for digitalized finance

Some seniors call for a soft landing of digital transformation in the finance industry.

Kim Hong-kwan, a former financier in his late 60s who worked at Woori Financial Group for more than 30 years, recently became the “digital finance teacher” for senior citizens unfamiliar with internet and mobile banking services.

Kim Hong-kwan, an expert instructor at the nonprofit Financial Education Council in his late 60s, teaches people aged between 65 and 80 at Jeonggwan Senior Welfare Center in Gijang-gun, Busan on how to use local lenders’ digital banking services via Zoom, on May 23. (Courtesy of Jeonggwan Senior Welfare Center)

“I’ve been teaching people aged between 65 and 80 on how to use local lenders’ digital banking services since May last year via Zoom. With concerns over financial scams targeting the elderly, many are reluctant to make financial transactions via their smartphones,” he said.

After retirement, Kim began to serve as an expert instructor at the nonprofit Financial Education Council. The organization launched educational programs for older adults in May last year, financed by the Credit Card Fund, with the purpose of narrowing the digital divide, or knowledge gap between younger and older generations in the finance industry as banks expand innovation in digital finance.

“The thing is, even after taking my lectures, elderly people still find it difficult to activate mobile banking applications on their own and resort to visiting nearby brick-and-mortar branches or doing automated teller machine transactions,” Kim said.

“The ongoing digital transformation in financial circles is inevitable, but it takes time for the elderly to adapt to the rapidly changing financial environment. Local lenders at least need to slow down the pace of closing down ATMs,” he added.

As part of its efforts to help seniors adapt to digital trends and technologies in the financial sector, the policymaking Financial Services Commission last year announced a comprehensive policy framework including guidelines that advise local banks to address difficulties when using the banks’ mobile applications and websites.

Currently, the country’s four major banks -- Shinhan, KB Kookmin, Woori and Hana -- provide separate versions of their mobile banking applications specially designed for seniors, featuring big letters and easy-to-understand illustrations.

They are also offering mobile-based educational materials that inform senior customers of their new banking services as well as methods of applying for contactless financial programs.

Experts say financial authorities and local lenders should create more in-person educational opportunities for older adults to improve their digital literacy.

“Placing bank clerks in charge of offering digital education for senior citizens at offline bank branches could be an option,” said Byun Hae-won, a researcher at the Korea Insurance Research Institute.

“In partnership with the local governments as well as nonprofit educational institutions, the financial regulator and related government agencies should nurture qualified instructors for senior digital education, while increasing spending on related educational programs.”

By Choi Jae-hee (cjh@heraldcorp.com)

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