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THE INVESTOR
July 29, 2021

Market Now

F&F joins TaylorMade buyout as private equity firm switches partner

  • PUBLISHED :July 20, 2021 - 18:13
  • UPDATED :July 20, 2021 - 18:13
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A promotional image of TaylorMade Golf‘s driver and its golf ball teed up (TaylorMade Golf)

South Korean clothing company F&F is set to commit capital of $350.5 million to take part in a private equity firm-led acquisition of California-based golf equipment maker TaylorMade Golf, a filing showed on July 20.

The outfit maker, dedicated to licensed productions for brands such as MLB and Discovery, is taking the place of local rival The Nature Holdings, which on July 19 withdrew from its $87.6 million commitment to the deal.

According to a disclosure filed with the Financial Supervisory Service, F&F will invest in subordinated equities and mezzanine instruments to back a proposed $1.8 billion acquisition for a 100 percent stake in TaylorMade.

F&F will become a new strategic partner of the proposed buyer of TaylorMade, a single-deal fund managed by Seoul-based Centroid Investment Partners as well as fund backer Korea Federation of Community Credit Cooperative. F&F submitted a letter of commitment to Centroid.

F&F, which spun off from F&F Holdings in May, added that its transaction will be completed by August. F&F Holdings has a track record of committing capital to venture funds managed by IMM Investment and Musinsa Partners.

The news comes a few months after Centroid signed a definitive agreement to acquire TaylorMade from US private equity firm KPS Capital Partners, which bought the company in 2017 for $425 million.

Centroid, founded in 2015, has a history of small and mid-cap buyouts in the Korean capital market targeting corporate carve-outs, including Kolon Advanced Fiber and Woongjin Booxen. The private equity firm also bought a 18-hole golf course, South Springs Country Club, from BGF Group. TaylorMade is expected to become Centroid’s first outbound target.

The latest development reflects Korean investor appetite for international golf equipment brands.

Korea is estimated to be the third-largest golf market following the US and Japan, with the influence of indoor golfing activities, or “screen golf,” as well as the continued participation of younger generations and women golfers.

Seoul-based sportswear maker Fila Holdings now controls nearly a 50 percent stake in Acushnet, which owns the Titleist brand, through the subsidiary Magnus Holdings. Fila Holdings has strived to build up its stake as a strategic investor since its first investment in Acushnet in 2011 with financial investor Mirae Asset Private Equity.

Also, Majesty Golf, which is now fully controlled by Seoul-based buyout firm Orchestra Private Equity, is expected to invite a new shareholder group led by Korean golf scorekeeping app operator Smartscore, as the investor group was selected as the preferred bidder for the takeover in June. Before the deal, Orchestra PE had increased its stake in the Japan-headquartered premium golf equipment maker to fully control it, since its first investment in 2017.

By Son Ji-hyoung (consnow@heraldcorp.com)

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