April 27, 2024

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TRX Samsung Galaxy Station in Kuala Lumpur, Malaysia (Samsung Electronics)

A subway station in Kuala Lumpur, Malaysia, was renamed “Samsung Galaxy Station“ on Feb. 29 as part of the tech giant’s big push into the Southeast Asian market.

Samsung said Monday that Tun Razak Exchange Station, the nation’s largest interchange station, was renamed TRX Samsung Galaxy Station.

The new station name comes as the Korean tech giant has partnered with the city‘s metro company, MRT and follows a similar deal signed with Bangkok’s Siam Station last year.

The station name, which will be in effect for one year, is reflected on Kuala Lumpur‘s subway maps.

The TRX Samsung Galaxy Station building, as well as the interior and exterior of the subway trains going through it, have been wrapped with promotional images of the tech giant’s latest flagship smartphone, the Galaxy S24 series, and its artificial intelligence brand Galaxy AI.

The TRX area is one of Kuala Lumpur’s key financial districts, where global financial companies and large-scale shopping malls are concentrated.

TRX Samsung Galaxy Station is a transit point where two lines meet, and is used by an average of 380,000 people a day.

Malaysia is the No. 1 smartphone market for Samsung in terms of shipments with high growth potential in premium devices.

In February, Samsung Electronics Chairman Lee Jae-yong visited the country to inspect local operations, including Samsung SDI‘s battery plants. At the time, Lee was spotted visiting a Samsung retail shop at a local shopping mall.

By Jie Ye-eun (yeeun@heraldcorp.com)