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THE INVESTOR

Samsung

Samsung to unveil glossy black version of Galaxy S7 next month

  • PUBLISHED :November 21, 2016 - 17:17
  • UPDATED :November 21, 2016 - 18:13
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[THE INVESTOR]  Samsung Electronics is pouring new hues into its Galaxy S7 smartphone possibly to fill up sales loss following the discontinuation of its bigger-screen sibling, Note 7.

According to industry sources on Nov. 21, the Korean tech giant plans to launch a new glossy black version of the flagship smartphone early next month. 


The Onyx Black shade that was first adopted by the Galaxy Note 7.


Related articles:
After massive recall, Samsung seeks turnaround with ‘Onyx Black’ Galaxy Note 7
Samsung encourages Galaxy Note 7 returns with blue-shade S7 Edge


Together with the Onyx Black with a matte finish, the company aims to take on the hot-selling variants of Apple’s iPhone 7 -- the shiny Jet Black and the Matte Black.

Samsung’s color strategy, coupled with its generous cash benefits, is boosting demand for the nine-month-old Galaxy S7 over the brand new iPhone 7 on its home turf.

The Coral Blue version, since its launch on Nov. 11, is selling almost 15,000 units every day on average, while the iPhone 7 has seen its daily unit sales fall to about 10,000 units in recent weeks.

By Lee Ji-yoon (jylee@heraldcorp.com)
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