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The Korea Herald
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THE INVESTOR
November 11, 2024

Samsung

Samsung’s web drama hits 30m views

  • PUBLISHED :November 22, 2016 - 16:48
  • UPDATED :November 22, 2016 - 17:28
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[THE INVESTOR] Samsung Group said on Nov. 22 that its web drama “Be Positive” has got more than 30 million views since it started airing Oct. 31.

The online-only drama streams through platforms like Facebook, Naver and Daum.

The romantic comedy features two struggling senior college students pursuing dreams that are played by Do Gyeong-soo, a member of boyband Exo, and actress Chae Seo-jin.

Since 2013, Samsung has invested in producing a total of four web dramas, including “Infinite Power” and “Best Future,” with aims to better communicate with the younger generation.

By Kim Young-won (wone0102@heraldcorp.com)

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