April 24, 2024

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[THE INVESTOR] Samsung Electronics on Nov. 28 launched a new blue-colored Galaxy S7 Edge with 64GB storage in Korea -- the latest variant of the nine-month-old flagship phone.

The Korean tech giant has been launching new color and storage versions of the S7 Edge phone to speed up the lukewarm return rate of the discontinued Galaxy Note 7. 

Of some 500,000 Note phones sold here, about 50 percent have been returned. Samsung is continuing its recall program by the end of this year, offering cash benefits when the users replace the phone with other Samsung phones.

The bigger-screen Note was launched in a single 64GB model, while the “Coral Blue” shade was the signature marketing color in Korea.

“Since the launch of blue shade early this month, the Note 7 returns have also increased,” said an official of a local telecom carrier. “The 64GB storage variant could speed up the return rate.”

By Lee Ji-yoon (jylee@heraldcorp.com)