April 26, 2024

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[THE INVESTOR] Hyundai Livart announced on Dec. 9 that it will start selling its Ismine series in Vietnam through a home shopping cable television channel, VTV Hyundai Home Shopping.

VTV Hyundai Home Shopping is a joint venture established by its affiliate Hyundai Home Shopping and two subsidiaries of Vietnamese state-owned broadcaster VTV in February. Hyundai owns 50 percent stake and VTV Broadcom and VTV Cab own 25 percent stake each.

It has already completed recording the first installment, that will promote its best-selling chest for children from the series that is exclusively sold online here, and is awaiting approval from the authorities to air, said Hyundai Livart. 

By Hwang You-mee (glamazon@heraldcorp.com)