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THE INVESTOR

Finance

Augmented reality to feature in Hana Financial’s mobile app

  • PUBLISHED :January 06, 2017 - 18:04
  • UPDATED :January 06, 2017 - 18:05
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[THE INVESTORHana Financial Group has added augmented reality into its mobile application in a first for the industry, it said on Jan.3.

“Hana Money GO,” the new mobile financial service, has elements similar to “Pokemon Go,” a global hit game equipped with the augmented reality technology.

Users of Hana Members, a financial life app provided by the group, can experience the augmented reality technology by using the new service when they need to buy something. With the new function turned on, a discount coupon may pop up on a smartphone screen when a user goes to a shop that partners with Hana.

“The purpose of the new tech adoption is to provide customers with some joy in their financial life,” said Han Joon-sung, vice president in charge of innovation at the group.

Hana Members is the industry’s first online-to-offline membership service app, which integrates customers of KEB Hana Bank, Hana Card and Hana Financial Investment Corp. It has about 7.7 million users.

By Song Su-hyun /The Korea Herald (song@heraldcorp.com)

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