] South Korean mobile carriers and foreign technology companies are competing over the nation’s market for internet-based broadcasting services to keep up with growing demand.
While the so-called over-the-top content broadcasting, which delivers video and other content via the internet, is growing, some analysts say there is a long way to go before people embrace paid internet broadcasting services.
Following the entry by an internet TV network Netflix into the Korean market, US video streaming services YouTube Red and Amazon’s Prime Video also started business in the Korean market late last year.
The nation’s three mobile carriers -- SK Telecom
and LG Uplus
-- and internet portals have offered internet-based TV broadcasting, but only 4.7 percent of viewers subscribed to paid services, according to data by the Korea Communications Commission.