April 27, 2024
Automobiles
GM Korea to launch new Cruze next week
[THE INVESTOR] GM Korea is poised to roll out its new Cruze compact car next week, company officials said on Jan. 10.
The Chevrolet Cruze will be unveiled at a ceremony in Seoul on Jan. 17, they said. The new Cruze will mark the first refreshed model since the first-generation Cruze was introduced in 2008.
It will also be the first of the new Chevrolet cars to be launched here this year. In 2016, the automaker sold 180,275 cars in the local market, marking a 13.8 percent on-year spike and the largest-ever annual sales figure.
However, its market share came to 9.9 percent, just short of its 10 percent target.
GM Korea apparently hopes the new Cruze and the full electric Volt to be launched here later in the year will help further boost its sales.
(theinvestor@heraldcorp.com)
The Chevrolet Cruze will be unveiled at a ceremony in Seoul on Jan. 17, they said. The new Cruze will mark the first refreshed model since the first-generation Cruze was introduced in 2008.
It will also be the first of the new Chevrolet cars to be launched here this year. In 2016, the automaker sold 180,275 cars in the local market, marking a 13.8 percent on-year spike and the largest-ever annual sales figure.
However, its market share came to 9.9 percent, just short of its 10 percent target.
GM Korea apparently hopes the new Cruze and the full electric Volt to be launched here later in the year will help further boost its sales.
(theinvestor@heraldcorp.com)
