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THE INVESTOR

Mobile & Internet

Naver logs W3tr ad revenue in 2016

  • PUBLISHED :January 12, 2017 - 09:59
  • UPDATED :January 12, 2017 - 10:00
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[THE INVESTOR] South Korea’s largest internet portal Naver is estimated to have logged 2.95 trillion won (US$2.50 billion) from advertisements in 2016, industry sources said on Jan. 12.

The annual ad revenue is nearly a 30-percent jump from 2.32 trillion won posted in 2015. It is also almost twice the combined revenue of some 3,700 newspapers across the country.

The combined ad revenue of the paper media outlets came to 1.53 trillion won in 2016, slightly down from 1.56 trillion won posted in 2015, according to the state-run Korea Broadcasting Advertising Corp.

Noticeably, the company is estimated to have gained 810 billion won revenue from advertisements in the fourth quarter of last year.

(theinvestor@heraldcorp.com)
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