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The Korea Herald
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THE INVESTOR
April 26, 2024

Automobiles

Hyundai adds more safety features in vehicles

  • PUBLISHED :March 28, 2017 - 13:44
  • UPDATED :March 28, 2017 - 13:44
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[THE INVESTOR] South Korea’s top carmaker Hyundai Motor said on March 28 that it has added more active safety features to its latest models to lure customers keen to drive safer vehicles.

The maker of the popular Sonata and Elantra sedans introduced the “Hyundai Smart Sense,” a package of advanced driver assistance systems, for the first time in the all-new Grandeur full-size car late last year, a company spokesman said.

The carmaker said that behind the wheel of safety focused cars, a driver is protected by a suite of features such as automatic emergency brakes, lane keep assist, blind spot detection system and driver attention alert.

A corporate source pointed out that, faced with stiffer competition, Hyundai has joined bigger rivals to gain a share in the technologically advanced car market, as safety is the first thing many customers think about when buying a new car. He said this is more so when people shop for cars with semiautonomous features.

The carmaker has also introduced the Hyundai Smart Sense features in the upgraded versions of the I30 hatchback, the Santa Fe sport utility vehicle and the Sonata mid-size sedan, the spokesman said.

From December to February, Hyundai sold a total of 37,843 Grandeurs in the domestic market and 15,485 units, or 41 percent, of them were equipped with safety package features, the company said.

By Alex Lee and newswires (alexlee@heraldcorp.com)

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