April 27, 2024
Samsung
Marketing costs of Samsung, LG rise in 2016
[THE INVESTOR] Samsung Electronics and LG Electronics expanded their spending on marketing last year, data showed on April 5.
According to industry data, Samsung spent 11.5 trillion won (US$10.20 billion) on marketing in 2016. The figure included 4.4 trillion won on advertisements, which advanced 15 percent on-year. LG Electronics also spent 1.3 trillion won on advertisements last year, a 21.4 percent increase over the cited period.
Industry watchers said the rise seems to be tied to Samsung focusing on promoting its smartphones and LG struggling to promote its high-end home electronics.
Industry watchers said Samsung and LG are expected to continue their aggressive marketing strategies in 2017.
By Alex Lee and newswires (alexlee@heraldcorp.com)
According to industry data, Samsung spent 11.5 trillion won (US$10.20 billion) on marketing in 2016. The figure included 4.4 trillion won on advertisements, which advanced 15 percent on-year. LG Electronics also spent 1.3 trillion won on advertisements last year, a 21.4 percent increase over the cited period.
Industry watchers said the rise seems to be tied to Samsung focusing on promoting its smartphones and LG struggling to promote its high-end home electronics.
Industry watchers said Samsung and LG are expected to continue their aggressive marketing strategies in 2017.
By Alex Lee and newswires (alexlee@heraldcorp.com)
