April 19, 2024

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[THE INVESTOR]  SsangYong Motor, owned by India’s auto giant Mahindra & Mahindra, may stop selling the midsized SUV Rexton W in Korea to better focus on its new, larger G4 Rexton SUV. 

“We are reviewing whether to continue selling the Rexton W, but nothing has been decided yet,” a SsangYong Motor spokesperson told The Investor on April 18. 

He added that the Rexton W will continue to sell overseas. 

SsangYong Motor Rexton W

The comments came after local media outlet IT Chosun reported SsangYong will cease sales of Rexton W in the local market, due to decreasing sales volume as well as ushering the switchover to the new flagship model. The third-generation Rexton W that was launched in 2012 has been a steady seller in the SUV segment in both local and overseas market for years, until recently. In March, sales of Rexton W dropped 36.2 percent on-year to 302 units. 

The G4 Rexton made its world premiere at the Seoul Auto Show on March 30. The automaker began receiving preorders last week, with plans to deliver the cars starting May 1. The new SUV’s price ranges from 33 million won (US$28,919) to 45 million won depending on the trim level, similar to the Rexton W that is priced from 28.7 million won to 39.8 million won.

By Ahn Sung-mi (sahn@heraldcorp.com)