April 19, 2024
Samsung
Samsung Galaxy S8 ad wins Cannes Lions awards
[THE INVESTOR] Samsung Electronics’ advertisement of its flagship Galaxy S8 smartphone won seven awards from the Cannes Lions International Festival of Creativity, the company said on June 26.
The Korean tech giant said it has won three gold, two silver and two bronze prizes from the festival with its advertisement dubbed “the dream of an ostrich.”
Under the theme “do what you can’t,” the advertisement shows an ostrich struggling to fly after wearing a virtual-reality device.
Samsung said the advertisement reflects the company’s support for all of its clients around the globe who relentlessly strive for the impossible.
The advertisement won gold prizes for visual impact, animation and direction.
The film was first showcased during the Galaxy S8 event on March 29.
By Alex Lee and newswires (alexlee@heraldcorp.com)
The Korean tech giant said it has won three gold, two silver and two bronze prizes from the festival with its advertisement dubbed “the dream of an ostrich.”
Under the theme “do what you can’t,” the advertisement shows an ostrich struggling to fly after wearing a virtual-reality device.
Samsung said the advertisement reflects the company’s support for all of its clients around the globe who relentlessly strive for the impossible.
The advertisement won gold prizes for visual impact, animation and direction.
The film was first showcased during the Galaxy S8 event on March 29.
By Alex Lee and newswires (alexlee@heraldcorp.com)
