April 26, 2024

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[THE INVESTOR] Duty-free operator Shinsegae DF said on June 29 that it has teamed up with Naver to provide more convenient translation services for shoppers through Naver’s Papago app.

Papago is an app that uses artificial intelligence to understand and translate whole sentences based on the context.

 

A Shinsegae DF employee and shopper communicate using Papago. Shinsegae DF.

Naver updated its app to include useful expressions for users who are shopping at duty-free stores and opened a new section in the app specifically for useful phrases at Shinsegae DF.

Services are available in English, Japanese and Mandarin to help shoppers communicate more effectively with store employees.

The newly updated Papago services became available on June 29. 

By Won Ho-jung/The Korea Herald (hjwon@heraldcorp.com)