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THE INVESTOR

Retail & Consumer

Shinsegae to tap soju market with new brand

  • PUBLISHED :July 11, 2017 - 10:18
  • UPDATED :July 11, 2017 - 10:18
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[THE INVESTOR] Shinsegae Group confirmed on July 11 the brand name of its new distilled soju to be released later this year.

The retail giant, which took over Jeju Soju in December last year, said “Pureun Bam,” or “blue night” in Korean, has been designated as the new name for its soju.

The alcoholic drink will be available at Shinsegae’s retail chains, including its discount store E-mart, though the company said the exact release date has yet to be decided.

After taking over Jeju Soju, Shinsegae has so far invested 25 billion won (US$21.76 million) into the soju maker, including 10 billion won for production facility expansion last month, the conglomerate said.

By Alex Lee and newswires (alexlee@heraldcorp.com)
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