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THE INVESTOR
September 24, 2018
Big Reunion

Samsung

Samsung to tap deeper into Chinese premium market with Galaxy S9

  • PUBLISHED :March 07, 2018 - 09:48
  • UPDATED :March 07, 2018 - 09:48
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[THE INVESTOR] Samsung Electronics said on March 7 it plans to take a larger slice of the Chinese smartphone market with the Galaxy S9 and Galaxy S9 Plus by focusing on consumers seeking premium models.

“Samsung has been growing as a truly localized Chinese company,” Koh Dong-jin, head of Samsung’s IT & Mobile Communications Division, said during a showcase event in China, claiming that the firm will continue to make efforts to deliver new value to Chinese consumers and the country‘s economy.

The company said it has been joining forces with various Chinese firms, including Baidu, Alibaba, Wechat, Mobike and Jingdong to provide optimized artificial intelligence and Internet of Things solutions to consumers.

Samsung claimed the Chinese-language edition of Bixby, its voice recognition platform, is popular among Chinese consumers. The platform also provides services in Korean and English.

The company plans to start sales of the Galaxy S9 and Galaxy S9 Plus in China on March 16. The Korean tech giant has been losing ground in the Chinese market due to local rivals that have launched competitively priced models.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)
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