April 27, 2024

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Its gross profit in the first quarter will rise 6.6 percent on-year to 227.4 billion won and operating profit by 10.3 percent to 25.7 billion won, as PyeongChang Winter Olympics pushed the headquarters’ gross profit up 4.9 percent to 57 billion won and that of overseas branches more than 5 percent, said analyst Hong Se-jong.

Its operating profit in the second quarter, a peak season, will reach a record 58.5 billion won, up 12 percent on-year, estimated the analyst.

Business at home and overseas will both expand as the Russian FIFA World Cup nears, and in the latter half, gross profit of the main company will increase up to 9 percent due to the low baseline effect from slow ad campaign of its affiliate last year, noted Hong.

Its profitability will take a sharper upturn into the latter half, and operating profit this year will rise 14.3 percent on-year to 178.9 billion won, according to the analyst. 

By Hwang You-mee (glamazon@heraldcorp.com)