April 27, 2024

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[THE INVESTOR] Cosmetics equipment manufacturer Cosmax on July 23 announced that it held a technology conference in Shanghai, China.

The Korean firm is an original design manufacturer, famous for producing quality products for global beauty giants. It is especially known for producing cushion pact -- a liquid foundation soaked in a compact -- for many popular domestic and foreign brands including Missha, Lancome and Yves Saint Laurent.

“We are already considered as a top cosmetics ODM company among clients in countries including China, US, Indonesia and Thailand,” Cosmax China Vice-president Chey Kyung said in a statement. “(Through the conference), we are spreading K-beauty in the the world’s second biggest market.”

This is the firm’s third cosmetics conference in China. According to the company, the participants discussed topics mainly related to the vision for future Chinese cosmetics market and its value.

Moreover, it added that the main clients of Cosmax, including global cosmetics firms like L’Oreal, Johnson & Johnson and Zara Group, showed interest in its flagship products and key technologies that were showcased.

Coxmax entered China in 2004 and currently has local clients mainly in Guangzhou and Shanghai.

By Song Seung-hyun (ssh@heraldcorp.com)