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THE INVESTOR
November 15, 2018
Big Reunion

Samsung

Samsung’s brand value soars to W90tr

  • PUBLISHED :September 10, 2018 - 09:47
  • UPDATED :September 10, 2018 - 09:47
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[THE INVESTOR] Samsung Electronics has seen its brand value spike nearly 60 percent on-year to near 90 trillion won (US$80.10 billion) this year, far outstripping other large companies, industry sources said on Sept. 10.

Samsung topped the recent brand value list of 50 Korean companies by British consulting firm Brand Finance with 88.8 trillion won, according to the sources. The number was up 57 percent from the previous year and marked an all-time high.


It also received a brand rating of AAA+, up a notch from a year earlier and the highest ranking granted by the British consultant. It was the sole receiver of the top ranking.

The brand value of Samsung was much higher than the combined amount of the remaining top 10 companies, which was tallied at 59.8 trillion won.

Leading automaker Hyundai Motor was a distant second with a brand value of 11.3 trillion won, followed by home appliance giant LG Electronics with 8 trillion won, top mobile carrier SK Telecom with 7.7 trillion won and fixed-line leader KT with 6 trillion won.

LG leapfrogged SK Telecom and KT to third place from fifth place a year earlier.

Memory chip giant SK hynix jumped to sixth place this year from 16th last year as its brand value shot up 84 percent on-year to 5.9 trillion won thanks to a boom in its memory chip business.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

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