[THE INVESTOR] Hyundai Motor’s high performance vehicle i30 N set a new monthly sales record in Europe last month, the company said Sunday.
The carmaker sold a total of 907 units in September, further raising the sales performance of the vehicle, which debuted last year. The figure takes the total for this year to 4,678, surpassing its annual goal of 2,800.
i30 Fastback N
Of all i30 vehicles sold in Europe, 15 percent were the high performance version of the hatchback, it added. The company is expected to set a higher sales goal of i30 N next year, considering the growing popularity of the vehicle. Around 60 percent of i30 N sales were in Germany, the home to luxury carmakers such as BMW, Mercedes-Benz and Audi. “In Germany, the i30 N has gained attention as a cost effective high performance vehicle,” an official said. “It takes three months for the company to deliver the vehicle to customers (because of its popularity).”
Riding on the popularity of i30 N, the company expects to raise its brand reputation and improve the quality of other vehicles under Hyundai marque, officials added. A fastback version of i30 N was unveiled at Paris Motor Show held earlier this month, as part of the company’s plan to target the growing market of high performance cars.
It also plans to launch its i30 N Line model in the domestic market this week. It has launched the high-performance Veloster N model recently, while promoting i30 N line first in Europe.
The first amateur racing competition will be held for Veloster N drivers in the spring, to promote the interest in motor sports in South Korea, the company added.
By Cho Chung-un/The Korea Herald (firstname.lastname@example.org)