April 27, 2024

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[THE INVESTOR] LOTTE Members, operator of membership reward service L.POINT, on Nov. 8 announced that it has signed a memorandum of understanding with Sahid Hotel in Indonesia.

The Indonesian firm operates 28 hotels, including seven five-star hotels, and aims to operate 100 hotels by 2025.

LOTTE Members CEO Kang Seung-ha

“As one of the biggest operator of a membership reward service, we expect great synergies in tourism and leisure sectors by working with Sahid Hotel. We will also further expand our partnerships to become a global membership reward service provider,” LOTTE Members CEO Kang Seung-ha said in a statement.

L.POINT users can make payments with accumulated points at Sahid Hotel and also get 1 percent of their spending as points when making a payment. The company is also planning to cooperate with the Indonesian firm to issue a new mobile card that can provide more benefits to local customers.

In December 2013, LOTTE Members officially launched its membership reward service L.POINT in Indonesia. Currently, customers can save and use L.POINTs at all Lotte affiliates’ outlets in Indonesia, including Lotte Department Store, Lotte Mart and Lotte Duty Free.

LOTTE Members was established in 2015 by spinning off a membership reward division from Lotte Card. LOTTE Members currently operates L.POINT service in three countries, including Indonesia, China and Vietnam.

By Song Seung-hyun (ssh@heraldcorp.com)