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THE INVESTOR
December 16, 2018
Big Reunion

Samsung

Samsung seeks to catch up with Xiaomi in India with Galaxy A9

  • PUBLISHED :November 22, 2018 - 10:21
  • UPDATED :November 22, 2018 - 10:21
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[THE INVESTOR] Samsung Electronics plans to release the Galaxy A9 smartphone in the Indian market next week, industry sources said on Nov. 22, seeking to catch up with its Chinese rival, Xiaomi.

The Galaxy A9, whose release date for Korea has not been confirmed, is the tech giant’s first mid-range smartphone to come with a whopping four cameras on the back. 


This year, Samsung Electronics released a variety of smartphones in India, including the Galaxy J series, flagship Galaxy S9 and Galaxy Note 9.

In August, Samsung release the Galaxy J2 Core running on the Android Go operating system designed for entry-level devices.

The company, however, currently falls behind Xiaomi in terms of market share.

According to a study conducted by Counterpoint Research, Xiaomi took up 27 percent of the Indian market in the third quarter, followed by Samsung with 23 percent. China’s Vivo Communication Technology trailed with 10 percent, and India’s Micromax held 9 percent.

Industry watchers said Xiaomi has been expanding its presence in India by focusing not only on online sales but on offline shops as well. Xiaomi plans to open around 5,000 stores in India by the end of 2019.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

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