Stock prices of South Korean mobile game giant Netmarble Games soared after K-pop boy band BTS topped the main Billboard 200 album chart for the third time in less than a year.
The company’s stock price, which once dropped to near 100,000 won ($87.60) at the beginning of the year, closed at 133,000 won on April 19. As of today, the game maker’s stock price jumped further by 2.26 percent to 136,000 won.
Bang Jun-hyuk, founder of Netmarble
Netmarble is closely cooperating with Big Hit, the entertainment company that manages BTS. In April last year, the company bought 25.71 percent stake in Big Hit Entertainment for 201.4 billion won to became the second-biggest shareholder, after Bang Si-hyuk, co-CEO of Big Hit and the producer behind hugely popular boy band BTS, who owns 43.06 percent.
Moreover, Netmarble and Big Hit also formed a partnership earlier and are jointly developing two games based on the boy band. One of them, which is set to launch during the second half of this year, is called “BTS World.”
BTS topped the list for the week of April 27 with its new album “Map of the Soul: Persona,” which came out on April 12. The band first topped the list with its album “Love Yourself: Tear” in June 2018 and once again conquered the chart in September last year with “Love Yourself: Answer.”
By Song Seung-hyun (firstname.lastname@example.org)