[THE INVESTOR] SsangYong Motor, owned by India’s auto giant Mahindra & Mahindra, has named its new large SUV “G4 Rexton” ahead of its world premiere this week, the company announced on March 27.
The name, previously identified with codename Y400, has been under wraps since the vehicle was previewed as the next-generation Rexton SUV concept at the Paris Motor Show last year.
SsangYong plans to reveal G4 Rexton at the upcoming Seoul Motor Show that kicks off on March 30. The official debut stage is highly likely to be attended by Mahindra’s top brass, including Chairman Anand Mahindra.
SsangYong said the name keeps the automaker’s Rexton brand, while G4 stands for “Great 4 Revolution,” touting four areas of strength: driving, safety, style and high-tech.
The automaker says the G4 Rexton boasts power and safety as the vehicle is based on the traditional body-on frame chassis unlike to single structure monocoque that is used in a majority of crossover cars for lighter weight.
The car also adopts a front-engine, rear-wheel drive platform to achieve better weight balance.
The G4 Rexton is expected to rival premium SUVs, including Land Rover’s Discovery, Ford Explorer and Kia Motors’ Mohave, according to the automaker.
SsangYong that reported profits last year for the first time in nine years is betting big on the new flagship SUV to continue its recent sales momentum at home and abroad.
By Ahn Sung-mi (email@example.com)