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THE INVESTOR

Samsung

Samsung sets 1m preorder target for Galaxy S8

  • PUBLISHED :April 13, 2017 - 16:32
  • UPDATED :April 13, 2017 - 16:46
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[THE INVESTOR] Tech giant Samsung Electronics' mobile chief Koh Dong-jin said the firm is aiming for 1 million preorders for the Galaxy S8 and its larger variant, the S8 Plus, expressing confidence in their global success.

“Samsung is currently seeing an extremely positive market response for the S8 and S8 Plus with the number of their preorders having surpassed 700,000 in the Korean market. Preorders in global markets are well above those of the preceding Galaxy S7,” said Koh in his speech at a launch event for Samsung’s latest flagship lineup in Seoul on April 13.

For the first two days since the global preorder started on April 7, the number of preorders hit a record 550,000 units, breaking the previous record of 400,000 preorders set by the ill-fated Galaxy Note 7 in 2016. Global preorders reached 728,000 units as of April 12, according to the smartphone maker.


Related:
Samsung increases Galaxy S8+ production
Galaxy S8 preorders off to good start in Korea
Samsung regains world smartphone crown


Official sales of the Galaxy S8 is to begin at both home and abroad on April 21.

As for the firm’s marketing strategies in its dwindling Chinese market, the Samsung mobile chief said the company would make all-out efforts to regain “the hearts and of the Chinese consumers, saying that Samsung believes Chinese consumers will recognize good products. “We will work hard to increase our presence in the market no matter how long it takes,” Koh added.

In a bid to attract Chinese consumers who have shown a preference for smartphones with powerful hardware specifications, Samsung plans to roll out the Galaxy S8 Plus featuring 6-gigabyte memory in China, as well as in Korea.

On whether the Korean tech giant will adopt a curved screen for mid-range smartphones, Koh said Samsung currently harbors no such plans. The curved screen in the S8 and S8 Plus -- made of flexible organic light-emitting diodes -- has lower production yields, presumably at around 60 percent, compared to those screens based on rigid OLED or the liquid crystal display.

Touching on the issue of the planned sales of the refurbished Galaxy Note 7, the Samsung CEO said the company is currently in talks with global regulators, including those in the US and China, as well as non-government organizations such as Greanpeace International before shipping the phone.

He declined to give more details, promising that an announcement will be made when plans are finalized.

By Kim Young-won (wone0102@heraldcorp.com)
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