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THE INVESTOR
April 24, 2018

Mobile & Internet

Sales of premium smartphones hit record high in Nov.

  • PUBLISHED :December 21, 2017 - 10:20
  • UPDATED :December 21, 2017 - 10:20
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[THE INVESTOR] The combined sales of high-end smartphones in Korea hit record-high levels in November, industry data showed on Dec. 21.

According to the data, Korea’s three mobile carriers sold 1.4 million units of smartphones priced 700,000 won (US$648) and higher last month, which took up a whopping 70 percent of their combined sales.

By devices, Samsung Electronics’ Galaxy Note 8 stood as the most popular model, with its daily sales averaging above 10,000 units. Apple’s iPhone 8 and iPhone X followed, trailed by demand for Samsung’s Galaxy S8.

Industry watchers said the popularity of premium smartphones is attributable to mobile carriers currently providing a 25 percent discount in users’ subscription plans since September, which marks an increase from the previous 20 percent.

Smartphone users in Korea are allowed to choose between receiving a one-off discount and a monthly cut in rates. The governmental policy aims to prevent mobile carriers from rolling out excessive discounts on devices to lure each other‘s clients and to provide more affordable telecom services.

Industry watchers said more than 90 percent of buyers of the Galaxy Note 8 opted for monthly discounts.

 By Alex Lee and newswires (alexlee@heraldcorp.com)

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