April 18, 2024

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[THE INVESTOR] Hyundai Motor will launch the all-new Santa Fe sport utility vehicle next month in the domestic market to stimulate sales, the company said on Jan. 30.

The first fully revamped Santa Fe to be rolled out in six years comes as the carmaker badly needs a new SUV to drive up sales in major markets like the United States, where the demand for crossovers is on the rise.

“Hyundai plans to launch the new vehicle in the US market this summer, and the model to be available in the world‘s most important market will be gasoline-powered,” a company official told Yonhap News Agency, without providing further details.

The new Santa Fe carries advanced technologies and premium options that have been used in luxury models, Hyundai said in a statement.

 The technologies to be incorporated in the fourth-generation Sante Fe include advanced driver assistance systems and a host of safety features such as safe exit assist, rear occupant alert and rear cross-traffic collision avoidance assist systems, it said.

Hyundai said it will receive preorders from Feb. 7, before the car hits local showrooms in late February.

The midsized SUV’s prices and details will be released next month.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)