Mercedes-Benz Korea has launched its V-Class premium multipurpose vehicle in South Korea, targeting demand for luxury family transportation and VIP shuttles with a seven-seat model priced at 124 million won ($92,700).
The V 300 d 4MATIC Exclusive, the only variant available locally, will begin customer deliveries Monday, the company said Wednesday.
First introduced globally in 1996, the V-Class is designed for family travel, leisure and business transportation, combining a spacious cabin with premium comfort and convenience features.
The vehicle is powered by a 237-horsepower OM654 diesel engine paired with Mercedes-Benz's 4Matic all-wheel-drive system. It also features Airmatic air suspension, which automatically adjusts to road and driving conditions to improve ride comfort. According to the company, it is the only MPV currently sold in Korea equipped with the system.
The exterior features an illuminated chrome grille, a hood-mounted Mercedes-Benz star emblem and Multibeam LED headlights.
Inside, the cabin has two 12.3-inch displays, 64-color ambient lighting and a redesigned steering wheel. Both the first- and second-row seats offer heating and ventilation, with the second row featuring luxury seats designed for long-distance comfort.
Other features include the MBUX infotainment system, a 360-degree camera, a digital rearview mirror and a 15-speaker Burmester surround sound system. An optional panoramic sliding roof, electrically assisted door closing and passenger seatback tables add convenience.
The rear window can also be opened separately from the tailgate, allowing passengers to load or retrieve smaller items without opening the entire rear door — a feature Mercedes-Benz says distinguishes the V-Class from domestic competitors.
"The new V-Class combines spaciousness and convenience with the quality and premium value of Mercedes-Benz," said Kim Eun-choong, vice president of product and sales at Mercedes-Benz Korea. "We expect the model to offer Korean customers a new premium mobility option."
By Jung Young-seon (jyoungseon8@heraldcorp.com)
