April 26, 2024

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[THE INVESTOR] Samsung Electronics said on Jan. 28 it will launch a new cordless vacuum cleaner with powerful suction and an advanced filtration system designed to capture fine dust next month.

Featuring 200 watts of “industry leading” suction power, Samsung said its POWERstick Jet 200 will offer a thorough cleaning experience for all floor types.   

The new cordless model has a five-layer high efficiency particulate air filter to suck in 99.9 percent of fine dust to address growing consumer concerns over air quality, it noted. 

“In light of the worsening fine dust, consumers are paying more attention to the air quality at home,” Eugene Chung, vice president of vacuum cleaner marketing, said at a media event. “We expect the Samsung Jet 200 to improve the cleaning experience by better blocking fine dust from our daily lives.”

Recognizing that a long-battery life is a critical component of a cordless vacuum, Samsung said the Jet 200 lasts up to 60 minutes on a single charge, which is about 1.5 times longer than the previous model.

It also has a flex handle that extends, making it easier to vacuum in hard-to-reach areas such as under the sofa.   

The new model will be released in early February, with prices ranging from 969,000 won (US$866) to 1,399,000 won depending on the number of batteries and detachable brushes, the company said.

By Ram Garikipati and newswires (ram@heraldcorp.com)