Innocean Worldwide is expanding its roster of nonaffiliated clients in the US while consolidating its local operations in the Los Angeles area.
The advertising company said Monday that it had recently secured Five Guys, the California Lottery and beauty tools brand Tweezerman as clients.
Canvas Worldwide, Innocean’s US media subsidiary, was named media agency of record for Five Guys and the California Lottery. It will oversee integrated media strategy, planning and buying, data analytics and performance measurement.
Innocean’s US unit separately added Tweezerman, owned by Germany’s Zwilling J.A. Henckels Group, to provide generative engine optimization services aimed at improving the brand’s visibility in AI-generated search results.
The company is also bringing its three main US units together in El Segundo, California.
Innocean USA plans to relocate its headquarters from Huntington Beach to a new creative campus in El Segundo, near Los Angeles International Airport. Canvas moved its Los Angeles office from Playa Vista to the area in July.
Innocean said the campus will foster closer collaboration across creative services, strategy, media, data, artificial intelligence and technology.
El Segundo is home to information technology, advertising technology, defense and aerospace companies and is emerging as a hub for robotics, physical AI and deep-tech businesses.
“We will reinforce our core businesses while actively pursuing clients in new service areas and industries, building a sustainable foundation for growth in the US,” said Jeon Il-soo, Innocean’s global business chief and head of its Americas regional headquarters.
By Jung Young-seon (jyoungseon8@heraldcorp.com)
