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Gentle Monster’s global standing is hardly in doubt. Its recent campaigns feature Tilda Swinton, Japanese actor Kentaro Sakaguchi and Stray Kids’ Felix. It has released collaborations with Prada and Maison Margiela, to name a few, and crossed into wearables with Google and Samsung Electronics. With its success came a Korean eyewear boom and a wave of challengers. Rising fastest is Blue Elephant, with similarly trendy frames for much lower prices and gallery-like stores to match. Those parallels
South Korean fashion retailer Musinsa is bringing 15 Japanese fashion brands to Seoul through a partnership with Japan's leading fashion e-commerce platform Zozotown, expanding a collaboration that has largely focused on selling Korean brands in Japan. The Zozotown in Musinsa pop-up opened Friday at Musinsa Store Seongsu and runs through Oct. 31, with an online promotion continuing until Nov. 16. The lineup includes Beauty & Youth United Arrows, Snidel and Urban Research, alongside labels with l
Krafton has teamed up with British luxury automaker Bentley to bring three premium vehicle skins to PUBG: Battlegrounds in the game's latest 43.2 update. The collaboration introduces skins modeled after Bentley's Flying Spur Mulliner and Continental GTC Mulliner, including two Flying Spur sedan variants and a Continental GTC sports car. Each vehicle features distinctive engine-start, driving and horn sounds, along with design details such as panoramic sunroofs and retractable soft tops. Players
CJ CheilJedang said Thursday it will distribute Bibigo food kits to 6,000 international tourists joining guided palace tours in Seoul, as part of efforts to introduce Korean food alongside the country's cultural heritage. The initiative, running from October through December, is funded by the Food Safety and Mutual Growth Foundation, established by CJ CheilJedang. The tours, organized by the Korea History Interpretation Promotion Institute, take visitors through Gwanghwamun and Gyeongbokgung, wh
As Korean home beauty devices gain popularity overseas, emerging brand Lyaxome is seeking a foothold in the increasingly competitive market with a premium-priced device combining multiple skincare functions. Developed by K Kin, a brand operated by Culture & Commerce, the device combines ultrasound and radiofrequency technology in a single treatment head, alongside ampoules containing exosome-based ingredients. Exosomes in skincare are tiny, membrane-bound cellular "messengers," or extracellular
LG Electronics is teaming up with Apple to take on Amazon and Google in the smart home market, unveiling seven AI-powered devices that push beyond its traditional appliance business. The Korean electronics-maker introduced the jointly developed lineup at a launch event in New York on Tuesday, including an indoor camera, two outdoor cameras, a video doorbell, a smart lock, a thermostat and a temperature sensor. The devices will carry the LG brand, with LG handling manufacturing, sales and custome
APR said Wednesday that its beauty brand Medicube posted record daily sales across participating markets during Amazon's Prime Big Deal Days, with US sales up about 85 percent from the previous year. The Oct. 6-7 shopping event marked Medicube's debut in five European markets — the UK, Germany, Spain, Italy and France — alongside its established US presence. Medicube topped Amazon's overall search rankings in several markets, including the US, UK, Italy and Spain. The brand had previously claime
K-beauty’s newest battlefield is delivery speed, and food delivery services now set the pace. Korea’s leading food delivery apps — Baemin and Coupang Eats — have linked their rider networks and customer bases to nearby discount beauty stores. They now deliver to customers’ doorsteps in about 30 minutes and outpace CJ Olive Young on speed. Last week, Baemin, set to come under Uber through its parent company, added warehouse-style outlet Off Beauty to its platform. The chain delivers about 4,000 p
Competition in Korea's obesity drug market is intensifying. Novo Nordisk seeks national health insurance coverage for Wegovy, aiming to regain ground against Eli Lilly's market-leading Mounjaro before Hanmi Pharmaceutical launches its newly approved homegrown rival, Eppe. Novo Nordisk Korea applied to the Health Insurance Review and Assessment Service for reimbursement of Wegovy, pharmaceutical industry sources said Tuesday. The move could significantly lower treatment costs. Since its Korean la
Kakao Bank launched banking services for foreign residents Monday, opening more than 50 financial and lifestyle features through the same app used by Korean customers as it seeks to close a longstanding gap in digital banking access. The initial rollout lets eligible foreign residents open accounts, receive debit cards and make overseas remittances entirely through the app. Kakao Bank plans to gradually expand the service to savings, lending and other products already available to Korean custome
Gentle Monster vs. Blue Elephant: Behind K-eyewear's global boom, a bitter battle over imitation
Musinsa brings Japanese fashion to Seoul with Zozotown
AmCham chief receives honorary doctorate from Korea Aerospace University
Korea's manufacturing jobs rise for first time in 27 months
Bentley hits the battlegrounds in PUBG's latest update
Samsung's top brass convene in Tokyo as Japan chip ties deepen
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