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South Korean food and beverage company Nongshim held a groundbreaking ceremony Monday for a pilot greenhouse at the National Agricultural Research Center in Riyadh, Saudi Arabia, marking a key step in Korea’s push to export agricultural technology to the Middle East. The ceremony was attended by Vice Minister Park Beom-su of Korea’s Ministry of Agriculture, Food and Rural Affairs and Al Mushaiti, Saudi Arabia’s Vice Minister of Environment, Water and Agriculture. As part of Seoul's Smart Farm Ex
South Korea's top tobacco company KT&G announced Wednesday that it has completed construction of its new factory in Kazakhstan, a key production hub for the company’s expansion into the Eurasian market. At a completion ceremony held Tuesday at the factory site in Almaty, Kazakhstan -- attended by KT&G CEO Bang Kyung-man, Almaty Gov. Sultangaziev Marat Eleusizovich, and Korean Ambassador to Kazakhstan Cho Tae-ick -- KT&G highlighted the new facility’s role as both a core production base and an ex
South Korean e-commerce giant Coupang announced Tuesday that it has begun offering products from global cosmetics brand Kiehl’s through R.LUX, its premium beauty product delivery platform. Founded in New York 170 years ago, Kiehl's is a globally recognized premium beauty brand owned by French beauty giant L'Oreal. It is best known for its moisturizing products, such as lip balms and facial creams. To celebrate the launch, R.LUX is running a promotional event for Kiehl’s products through Sunday.
As global demand for Korea’s skin care expertise grows, access to professional dermatological care remains limited in many international markets. To bridge this gap, APR — a rapidly expanding Korean beauty tech brand — is introducing innovative at-home skin care devices both domestically and abroad. The company is on the verge of surpassing 1 trillion won ($705 million) in cumulative sales, a benchmark achieved by only a select few in Korea’s beauty sector, including industry giants like Amorepa
Vice Chair and CEO of Samyang Roundsquare Kim Jung-soo, known for revitalizing the company through the global success of the Buldak series, has officially stepped down from her position as CEO of the group’s holding company, Samyang Roundsquare. Samyang Roundsquare announced Monday that Kim had officially resigned from the CEO role with the holding company earlier this month. Kim held the position for less than two years, having assumed the role in September 2023. She will continue to serve on t
The Ritz-Carlton, a top-tier luxury hotel brand, is set to return to South Korea, having been selected to operate a hotel at the redeveloped Millennium Hilton Seoul site by 2031, the asset manager for the site announced Monday. Igis Asset Management, which is in charge of running the Iota project that involves the redevelopment of the premises of the former Millennium Hilton Seoul in Jung-gu into a mixed-use property, selected The Ritz-Carlton brand as the preferred bidder to run the hotel to be
Naver and Kurly have formed a strategic alliance in an apparent move to challenge Coupang, the unrivaled No. 1 in the nation's crowded e-commerce market. The collaboration is widely seen as a complementary match between an e-commerce player that specializes in fresh food and a tech-driven platform giant. Under the partnership announced Friday, grocery delivery service Market Kurly’s products will officially launch on Naver’s artificial intelligence-powered shopping platform, Naver Plus Store, la
Once overshadowed by mainstream choices like soju and beer, traditional Korean alcohol has experienced a resurgence since the early 2020s. The market for traditional drinks in Korea grew from 62.7 billion won ($43.8 million) in 2020 to 147.5 billion won in 2023, and the trend appears to be continuing, with major department stores reporting double-digit on-year increases in their traditional alcohol sales in 2024. This rapid growth is largely driven by younger generations seeking flavors beyond t
South Korean cosmetics giant Amorepacific announced Thursday that its luxury skincare brand Sulwhasoo is accelerating its push into the US market by entering Macy’s, the largest department store chain in the country. Following its debut on Macys.com in February, Sulwhasoo expanded its physical footprint in March with store openings at Macy's locations in Flushing, New York; Santa Anita in Los Angeles, and South Coast Plaza, California's largest shopping center. The brand will showcase its signat
Amid the US government's tariff-fueled standoff with the rest of the world, some Americans appear to be stockpiling imported goods in anticipation of looming price hikes. Among the more unlikely items flying off the shelves are Korean-made sunscreen brands, which have quietly built a cult following in the United States. According to a report last week by The Washington Post, Korean sunscreen ranks among the most hoarded consumer goods amid tariff fears, based on data gleaned from social media po
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